MUMBAI: PR and Influencer marketing agency, Glad U Came has won the PR mandate for the skincare and haircare solutions network, RichFeel.

The Mumbai-based agency will oversee RichFeel’s media and brand enhancement duties and develop effective communication strategies to increase their public engagement.

With a mission of helping people look young, live young and lead life young, RichFeel has recently ventured into personal care products ranging from hair care products like conditioners, masks, serums, shampoos, cleansers to skincare products like face creams and gels, scrubs, soaps, facial kits, toners, etc. The brand aims to provide 100 per cent vegan, cruelty-free natural beauty care products crafted by some leading skin and hair experts. 

RichFeel founders Dr. Apoorva and Dr. Sonal Shah said the brand has been recognized for its contribution in the field of trichology and now it aims to do the same with its personal care products. “We feel that our collaboration with Glad U Came will get us just where we need to be and we are looking forward to a great association,” she added.

Glad U Came founder Maddie Amrutkar said, creating customized and results-driven services are the key component of the agency. “We are thrilled to be collaborating with RichFeel to promote their cruelty-free, vegan personal care products and hope to achieve path-breaking results by implementing our integrated communication program that includes strategic media and influencer engagements and building an influential community for the brand," he said.