MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital partner for Set Wet, a male grooming master brand from Marico Industries.

Isobar won the account following a multi-agency pitch. The account will be handled from the agency’s Mumbai office.

Commenting on the win, Isobar India chief growth officer Shekhar Mhaskar said, “It’s a pleasure to have Set Wet as one of our marquee clients. With the creative use of digital, which is at the core of everything we do, we will strive to see this partnership go from strength to strength, and partner Set Wet in its progression from a product brand to a grooming brand.” 

Isobar India business head- west Prashant Lodaya added, “Set Wet is a great story waiting to be told through digital. At Isobar, we’ve always believed in doing customer-centric work and Set Wet is a unique opportunity for us to demonstrate that principle.”

Isobar is a global full-service digital agency known for its significant innovations in digital marketing communications. The agency has also been recognised globally by Gartner as a Leader for the third year in a row in the Digital Marketing Agency Magic Quadrant and by Forrester as a Leader for Digital Experiences.