MUMBAI: Advertising agency Leo Burnett has been awarded the creative mandate for HDFC Bank. The HumanKind approach of Leo Burnett helped it win the business informs a Burnett release., HDFC Bank has been named the 'Most Valuable Indian Brand', according to rankings done by BrandZ for the second consecutive year.

HDFC Bank EVP and head- marketing Kartik Jain said, “Customer centricity is key to our marketing success. Going forward we want to intensify our focus on highlighting how digital banking is enabling customer convenience. We have been at the forefront of launching services that use the latest technologies to benefit our customers. We wanted to partner an agency that understands consumer behaviour effectively and uses the power of integration to communicate Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Muthi Mein positioning amongst our existing and potential customers.”

Excited over this new association, Leo Burnett India CEO Saurabh Varma said, “As a HumanKind agency, we believe in unleashing the true potential of a brand by defining its purpose and creating communication that is strategic, meaningful and effective. We have a clear mandate to bring our multi-disciplinary approach for creating an integrated narrative for HDFC Bank that would shine the spotlight on their digital offerings. This will help us partner HDFC Bank in achieving the change they are looking for in their business.”

The creative agency is already working on an integrated campaign for the brand titled ‘Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Ki Mutthi Mein,’ that reinforces the brand’s position as a leading digital bank in India.