MUMBAI: Pernod Ricard has retained Maxus India for media planning, buying and marketing responsibilities in India.

Maxus has been working with Pernod Ricard over the last decade. The multi-agency pitch saw participation from other leading agencies along with the incumbent agency Maxus. The account will continue to be handled out of Delhi office led by Navin Khemka.

Maxus South Asia managing director Kartik Sharma said, “This is a moment of pride for all of us and such wins ensure we continue to deliver the best for our brands. It (our retention) is extremely satisfying and a validation of our work. I am grateful to Pernod Ricard for reposing faith in us and continuing our decade-old relationship. We eagerly look forward to the next leg of this partnership.”

Pernod Ricard India business development executive director Sumeet Lamba said, “Maxus's superior understanding of the category and its nuances has helped us in meeting our brand marketing goals. We are confident that they will continue to be an effective partner in the years to come.”

Maxus managing director Navin Khemka said, “We are committed to enhance our cutting-edge creative thinking on Pernod Ricard. Together, we have created iconic brands that we are proud of and we are confident of delivering unmatched media value, going forward.”