Mumbai: PR firm The Mavericks India has won the national communications mandate of the electric mobility brand Ultraviolette.

As part of the engagement, the agency will provide integrated communications and end-to-end campaign planning and execution across all media platforms, and overall strategic counsel for the brand.

The future-ready electric mobility company was founded in 2016 by Narayan Subramaniam and Niraj Rajmohan and is headquartered in Bengaluru.

"We are a dynamic team, incepted with a vision of creating top-of-the-line mobility solutions driven by innovation, progressive design and energy-efficient technologies," said Ultraviolette founder and CEO Narayan Subramaniam. "As we partner with The Mavericks, we are certain their robust team, creative ability, and deep understanding of the brand and consumer ecosystem will be a gamechanger in our journey with communications."

“We are thrilled to be the chosen partners of Ultraviolette, and the win is a testament of the strength of our diverse offerings, storytelling expertise and consistent client engagement experience," said The Mavericks CEO Chetan Mahajan. "We look forward to crafting high-impact integrated campaigns to build resonance with consumers and other stakeholders.”