Mumbai: Communications advisory WordsWork Communications Consulting has bagged PR and communications mandate of Sanfe - an intimate skincare and hygiene brand for women. 

The partnership will bolster the homegrown brand’s communications campaigns across brand and product categories and help widen its reach to ensure strong positioning and greater visibility among its target audience, said the statement.

A digital-first brand, Sanfe is a brainchild of two IIT engineering students out to resolve intimate wellness and hygiene concerns for women. 

“Having two young engineering graduates emerge with such incredible solutions for women is something unique that must be talked about. Their products are innovative and finally serving a silent need for all women," said WordsWork Communications Consulting founder and director Neha Rastogi. "We will be responsible for delivering end-to-end communications and outreach solutions for Sanfe ranging from strategizing, planning, and conducting campaigns. Having vast expertise that has grown over the years, we are confident of delivering a disruptive and effective communications approach for Sanfe.”

Sanfe aspires to be that choice women can make to take care of and nurture their bodies based on what they really want and need. 

“We are a young brand, and we would need the right kind of guidance for our brand and its communication. With their deep experience, I am certain that we will achieve a productive communication strategy, and together strengthen our engagement in spreading awareness about intimate hygiene and care,” affirmed Sanfe co-founder Harry Sehrawat.