Colour Palette Films’ CaratLane Film wins best film at IAA Awards

Colour Palette Films’ CaratLane Film wins best film at IAA Awards

The core of the film is the tender relationship between a mother and son.

CaratLane Film

Mumbai: ‘Postcards- Khul Ke Karo Express’ produced by Colour Palette Films for CaratLane and the agency BBH, was awarded the best  film in the 'Fashion and Accessories' category at the prestigious International Advertising  Association- (IAA) India Chapter- Awards this year.

The core of the film is the tender relationship between a mother and son.  Colour Palette Films worked closely with the agency creatives on the nuances of the script  and the characterisation before the production stage. Strong performances, sensitive  storytelling, soft lighting, a bittersweet music track and a warm, textured visual palette bring the film alive, making it emotionally impactful for the viewers.

The film series, conceptualised by BBH India and directed by Arunima Sharma,  showcases the unique feature of embedding video messages in CaratLane jewellery,  revolutionising the gifting experience and providing customers with a novel way to express  their emotions through jewellery. The Postcards campaign, which features three different  heart-warming stories across three films, beautifully captures the essence of relationships  and emotions, offering viewers a heartfelt experience that transcends traditional gifting.

“Khul Ke karo express” executive producer & Colour Palette  Films Sayan founder Banerjee expressed his views on the project, saying, "The partnership with CaratLane proved to  be a creatively fulfilling endeavour for our team. We were deeply moved by the emotional  richness of the scripts, and we committed ourselves to vividly portraying these narratives.  The music contributed significantly, and the use of the sarangi elevated the overall  storytelling. The casting process was paramount for this film, which explores the profound  emotional connection between a mother and her son. Komal Chhabria brought a touching  softness, vulnerability, and authenticity to the role of the mother, while Eklavya's portrayal  of the son resonated with genuine subtlety, making his performance particularly impactful.”

Colour Palette Films is founded by Banerjee, a seasoned professional with over 12  years of experience in feature and advertising film production who has gained recognition for  his exceptional work in producing commercials and feature films. With a track record of  working with prestigious production houses like Excel Entertainment and Maddock Films,  Sayan has line-produced major feature films such as Rock On 2, Finding Fanny, and  Bangistaan.  

His expertise extends to television commercials, having line-produced ads for renowned  brands such as UC, Uber, Kerovit, Amazon, Muscle Blaze, Samsung and Horlicks. Sayan's  career highlights include collaborating with acclaimed producers like Ritesh Sidhwani,  Farhan Akhtar and Dinesh Vijan- apart from producing successful advertising campaigns for  brands like L'Oréal Paris, CaratLane- A Tanishq Partnership, HDFC Ergo, Vivo and many  more, under his production house Colour Palette Films.  

Sayan added, “My extensive experience in commercial Hindi film production really helped  me understand the nuts and bolts of production early on, making my advertising production  highly method-oriented, meticulous and cost-effective while not compromising on quality.  The team you put together is one of the most important aspects of a producer’s job. We, at  Colour Palette Films, believe in empowering the talent we hire to deliver their best and we  strive to elevate the brand’s earlier films by a notable degree.”

His recent productions include the highly successful 'Worth It' campaign by L'Oréal Paris  featuring Alia Bhatt and the recent Everyuth campaign. Colour Palette Films helped elevate  the L'Oréal Paris campaign by putting together an exceptional team that delivered global  standards of cinematography, production design and post-production, contributing to the  campaign's overall scale and sophistication.