Mumbai: As the festive season is around the corner and Navratri just concluded, the echoes of its celebration continue to resonate through an exceptional and inspiring campaign #WelcomingDevi executed by Ashwin Sheth Group, conceptualised by Gozoop Group, and cinematically crafted by Realatte Ventures. The campaign captures the essence of the joyous festival and the fact that home is more than just four walls. This innovative initiative seamlessly blended the festive spirit with a powerful social message, proving that this festive season, the spirit of inclusivity and devotion to the divine feminine can thrive.

Ashwin Sheth Group chief sales and marketing officer Bhavik Bhandari shared his thoughts on the campaign, stating, "Our festive season campaign delivered a profound message that aligns seamlessly with our mission of fostering a sense of belonging and inclusion. It celebrates love, warmth, and acceptance – values that are at the core of Ashwin Sheth Group's ethos. The campaign's resonance with socially-conscious homebuyers depicts the growing importance of investing in homes that reflect the values we hold dear."

“We were thrilled to partner with Ashwin Sheth Group in producing this heart-warming film in a record time. When the challenge was presented to us, we were excited to transform an idea into a visual treat. This venture marks a milestone, and we are eager to craft many more cinematic gems for the Ashwin Sheth Group in the upcoming months,” added Realatte Ventures co-founder Rohan Shah.

This emotional and uplifting campaign video captures the essence of the festival as it follows a family's journey to welcome a little girl, filling their home and hearts with boundless joy. The video beautifully portrays a family coming together to welcome a new member into their family. The family's love and happiness shine through as they share moments of laughter, and joy during the Navratri Puja. This touching video showcases the transformative power of love and family, reminding us all that the festive season is a time for not only celebrating the goddesses but also embracing the gift of a new family member.