MUMBAI: Big Bazaar, a leading supermarket chain from Future Group, has launched a campaign that captures how all festivals are celebrated in a culturally diverse country such as India.

A part of the ongoing campaign, ‘Har Tyohaar Mein Big Bazaar’, the popular brand has launched another part to the campaign named ‘Desh Ek Utsav Hazaar, Har Tyohaar Mein Big Bazaar.’

Created by DDB Mudra West, the campaign is not just a communication thought, it’s a philosophy that demonstrates how Big Bazaar celebrates every festival in India from regional festivals to Diwali.

DDB Mudra West group creative director Nilay Moonje said: “The film and the song in the TVC is a not just a creative interpretation of this fact but a grand celebration of our rich festive heritage too. We wanted it to be about positivity and energy, and that’s where Benny Dayal added his magical touch to it."

The intention of the brand is to let every Indian experience not just the festival that they celebrate but also the ones they don’t. 

Capturing all festive celebrations in a nutshell, the film features people from all age groups sharing some sweet moments and shows how Big Bazaar seamlessly blends with these moments. 

Big Bazaar CEO Sadashiv Nayak says, “There is inherent goodness in every festival. Big Bazaar too is an integral part of every festival – be it through food, fashion or home."

The campaign is being promoted on TV, print, on all Big Bazaar social media platforms, OOH and instore promotion across all Big Bazaar outlets in the country.