MUMBAI: David Beckham is back in the spotlight, redefining style and confidence as the face of the latest Boss One Bodywear campaign. Shot by the legendary duo Mert and Marcus, the campaign brings together timeless elegance and modern masculinity, marking an exciting new chapter in Beckham’s long-standing partnership with Boss.

"The launch of Boss One Bodywear is a milestone in our collaboration with David Beckham and a testament to our shared commitment to style and excellence," said Hugo Boss ceo Daniel Grieder.

The collection features premium men’s underwear essentials, including trunks, briefs, tank tops, and t-shirts in classic black and white. Designed for ultimate comfort, each piece is crafted from a blend of cotton and elastane for a sleek, figure-hugging fit.

The campaign, developed by Team Laird, showcases Beckham in a cinematic sequence, arriving at a New York warehouse apartment in a vintage sports car to the iconic track In the Air Tonight. The visuals capture an element of boldness and surprise as he unveils the black Boss One Bodywear trunk.

“I thought my bodywear modelling days were over, but when Boss shared their vision and brought in Mert and Marcus, I couldn’t say no,” said Beckham. “The collection is beautifully made, and I’m proud to support this campaign as part of our partnership.”