Mumbai: Easybuy has recently launched “The Lit Series,” a bold initiative aimed at elevating consumer engagement through innovative digital content. This new series has already made a significant impact, driving a 72 per cent increase in reach and a 25 per cent boost in engagement across the brand’s digital platforms.
In a groundbreaking move for the fashion industry, Easybuy has teamed up with a diverse group of influencers from various fields to bring the brand's message of self-expression and authenticity to life. The lineup includes:
MJ5, the popular dance group known for its high-energy performances, who brought an electrifying music video to the series.
Elli Avram, the charismatic actor and influencer, who took audiences on a spontaneous travel and shopping adventure, showcasing her unique style and flair.
Aakash Gupta, the well-loved comedian, who added his signature humor to the shopping experience, providing a lighthearted yet engaging perspective.
These collaborations are designed to do more than just tell a story—they enhance it by reaching audiences across multiple interests, creating deeper connections with consumers.
One of the key highlights of this campaign is Easybuy's innovative use of cross-category creators, setting the brand apart as one of the first in the fashion industry to approach digital engagement in this way. Easybuy CEO Karan Mehta emphasised the significance of this shift: "The Lit Series brings our mission to life by creating engaging, authentic experiences that empower our customers to express their true selves while enjoying stylish, value-priced solutions. This is a powerful step forward in reaching today’s diverse consumers."
The campaign, launched under the #LitModeOn banner, is designed to create a vibrant digital presence, inviting consumers to engage with the brand in new and exciting ways. Each video in the series reflects Easybuy's commitment to versatile, everyday fashion while celebrating individuality and self-expression. For the brand, it marks an important step in redefining accessible fashion in India’s ever-evolving retail space.
Experience “The Lit Series” Today!
Easybuy invites audiences to explore “The Lit Series” across its digital channels. The campaign embodies everything the brand stands for—style, self-expression, and fostering deeper connections with customers. As Easybuy continues to push boundaries, it sets the stage for the future of fashion, one lit moment at a time.
