Mumbai: As we focus on larger aspects of life, it's common to overlook smaller items that may seem less important. To address this, the Bengaluru-based e-commerce giant will launch the ‘Big Sale of Small Things’ to highlight items people often forget when preparing for the Big Billion Days (BBD) sale. The campaign aims to remind shoppers of easily overlooked products, including fashion and lifestyle accessories, books, small electronics, home décor, and more.

Simply put, small things have big discounts on Flipkart’s ‘Big Sale of Small Things’. True to the distinctive tone of bizarre humour, this campaign has the internet in splits.

Speaking on the integrated campaign, FCB Kinnect CCO Neville Shah said, “We’ve always said, the idea comes first. And that’s what has won here. A simple thought that makes you think. What do we do when we need small things? Making that funny was a whole other story. But so much fun working on these with the team. Truly gratifying.”

FCB Kinnect & FCB/SIX India CEO Rohan Mehta added, “Being a fully integrated agency is what we set out to be - and this, our first campaign for Flipkart goes to show what we can do when we leverage all our offerings to service the idea best. A perfect example of how creativity can be an economic multiplier.”