MUMBAI: Havells India has launched a new ad campaign “Lighting-Making a difference in your life” to showcase its latest offerings in the lighting portfolio ‘QuadraGlow’ & ‘Triyca’.

Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products through an engaging narrative capturing interesting moments from real life.  The ad campaign targets the evolved and informed consumer of today who wants to opt for aesthetic lighting products offering innovative solutions.

The ad campaign features two television advertisements. The first advertisement builds on a daily life moment being enjoyed by a couple where a simple thing like lighting makes real life experience closer to a dream setting just like seen in movies. Making wishes come alive is depicted beautifully in the second advertisement. This ad film shows an old man missing his native home-like feel in his son’s house where the daylight is less; here this smart product fills the gap by offering optional shades of natural light from dawn to dusk.

Havells India  VP - marketing Amit Tiwari said, “Through our new ad campaign, we want to convey the fact that Havells endeavors to turn people’s aspirations into reality through its path-breaking range of products.”

These new products transform the living room experience by offering an array of unique spectrum of nature-like light. The QuadraGlow batten comes with unique four step dimming option, while Triyca has functioning of three color tones and two variants - batten and downlighter.