Mumbai: Smart mobility solutions provider Hyundai Motor India has launched #TheDriveWithin campaign to celebrate the spirit of sports and showcase the inspiring real life stories of four Indian cricketers Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues. The campaign will capture real events and stories from the lives of the four women cricketers that have had a significant and strong contribution to Indian cricket.
The four individual films encapsulate one key moment in the lives of Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues. Each film individually showcases how a key person in the lives of these young and talented Women cricketers has encouraged, challenged and supported them in their journey to harness #TheDriveWithin.
The first film showcases Smriti Mandhana’s life story and the genesis of her journey of becoming a cricketer. The film captures the encouragement and support Smriti received to follow her passions of becoming an Indian women cricketer.
The second film captures the real life story of Shafali Verma and her determination to play cricket alongside boys her age. The film encapsulates the pinnacle of her tenacity when she approaches her father and say’s “Papaji, baal kaat do, balla chalana hai.”
Taniyaa Bhatia’s true story is chronicled in the third film that portrays her capitalising her height and donning the legacy of gloves to become a wicketkeeper batter. It further showcases her parent’s role in encouraging her towards becoming a wicketkeeper batter by passing on her father’s wicketkeeper gloves to her.
The final film showcases Jemima Rodriguez on her quest of becoming an Indian women cricketer, with her school principal challenging her to make it to the Indian squad. When she falls short in selection trials, the film showcases her grit to come back even harder and overcome her challenges.
“Hyundai has shared immense synergies with the Spirit of Sports. Athletes across the globe are driven by passion and commitment, while also undergoing years of gruelling training that enables them to become top performers at the world stage," said Hyundai Motor India MD & CEO. "Unsoo KimAt Hyundai, we too share this Spirit; developing products and solutions that are built with passion and commitment. #TheDriveWithin campaign, is yet another initiative by Hyundai to inspire athletes with true stories of Indian Women Cricketers, showcasing their grit and determination to succeed.”
#TheDriveWithin campaign will run from March to April, showcasing Hyundai’s commitment to inspire women athletes and celebrate International Women’s Day, according to the brand.
