MUMBAI;  Global market research firm Ipsos has won two prestigious accolades at the Market Research Society of India (MRSI) Golden Key Awards 2024.

The company shared "the Most Effective Storyteller" award with Ikea for their work creating immersive consumer engagement narratives that helped Ikea's workforce better understand customer needs. The collaborative effort was led by Naina Jayarajan from Ikea and Garima Mall from Ipsos.

Ipsos also claimed "The Best Developmental Research" award for its socio-economic survey of the marginalised Putthrai Vannar community, conducted for the Directorate of Adi Dravidar Welfare. The research, led by Tripti Sharma's public affairs team, will inform future welfare policies and interventions.

Ipsos India  CEO Amit Adarkar said: "Our endeavour is to deliver impactful work that achieves clients' goals of topline growth and healthy bottomlines. Being recognised at this prestigious industry forum encourages us to keep enhancing our client delivery."

The MRSI Golden Key Awards recognise excellence in India's market research and insights industry. Ipsos operates in 90 markets globally with over 20,000 employees.