MUMBAI: LG has launched the #KarSalaam initiative which aims to salute the spirit and sacrifices of the Indian soldiers to celebrate India’s upcoming Republic Day.

Through this initiative, LG is seeking to tap into the patriotic fervor of the season to establish itself as a brand that cares for Indians and their sentiments.

LG is inviting all Indians to share their messages and good wishes for the brave men and women of Indian armed forces. LG plans to reach out to Indian citizens through radio and other communication channels to capture their wishes for the soldiers. Campaigns will be held on social media networks too inviting Indians to express their gratitude to Indian soldiers by sharing their messages. LG invites all Indians to #KarSalaam (express gratitude) on the website www.karsalaam.in.

LG is also inviting families of soldiers to post their messages on this website and share their feelings with their countrymen.

Moreover, LG has also decided to contribute a portion of the income generated from every LG product purchased from now to 26th January, 2017 towards the ‘India National Defence Fund.’

LG Electronics India head – corporate marketing Amit Gujral said, “The selfless devotion our armed forces calls for adulation and what could be a better occasion than this Republic Day. As a small token of our effort to salute the spirit of India, LG will contribute a certain amount to the National Defence Fund and our citizens’ wishes will be shared with the Indian soldiers.."