NEW DELHI: With the New Year, Monster.com is set to redefine the age-old connotation of Monday blues with the launch of #ThankGodItsMonday ad campaign in Gurgaon, Mumbai and Bangalore.

The campaign encourages the idea of loving what you do; each day, every day.

The four-week long campaign started on 11 January, making the travel time to office exciting for office goers and young entrepreneurs in Gurgaon. The Rapid Metro was wrapped in Monster’s signature purple colour and the commuters were accompanied by the Monster Mascot - Trump. As part of the campaign, commuters also shared selfies with the Trump along with their story of why they love what they do. Every week, the winner with most creative caption and selfie are given one Kindle.

Monster.com MD (India, Middle East, Southeast Asia, Hong Kong) Sanja Modi said, “With this is campaign we want to conquer the general feeling to hate Monday because it brings the start of the work week. To understand better, we asked people if they enjoyed going to work on Mondays after a fun filled weekend and more than 65 per cent said that they drag themselves to work on a Monday. ”

In Mumbai and Bangalore, select corporate parks saw Monster purple in their premises, with office goers and young entrepreneurs participating in the selfie contest, clicking pictures with Monster Trump. To make their Mondays special, office goers and young entrepreneurs were shuttled in luxury sedans from select stations and were dropped to their offices within a 5 kms radius in Gurgaon and Bangalore.

Modi added, “It’s time to change the way one feels about Mondays because there are millions of jobs giving millions of reasons to love Mondays. This will only happen if people really love what they do and when their work gives them the drive to start the work week – Monday on a positive note. So find better with Monster and experience a ‘different Monday’. Time to embrace #ThankGodItsMonday.”