Mumbai: Morphy Richards –India's leading premium kitchen and domestic appliances brand, has announced its entry into the personal grooming and styling products category. Driven by the purpose of ''Happiness Engineered,'' Morphy Richards caters to the consumer's need for intuitive, user-friendly products that deliver happiness through product design and functionality.
The brand launches a series of digital films under the “Oh so rich” digital campaign which teases the viewers with glimpses of the new personal grooming range of products. The range of products will cater to men and women and includes trimmers, body groomers, hair dryers with diffusers, and hair straighteners available in rich colours and dynamic designs. The price range starts from Rs 699/- across online platforms and offline stores and is already a cult favourite.
Commenting on the category launch, Bajaj Electrical Ltd COO - consumer products business Ravindra Singh Negi said, "Self-care and grooming are some of the biggest trends we’re seeing among young Indian consumers, with both women and men making it a part of their daily routine. When we spoke to our consumers, we realised that while the outcome of grooming is an external appeal, the process is very intimate and personal. Morphy Richards is known to offer functional and aesthetic products that add happiness to everyday life. Our robust products, thoughtful simplicity, and originality in design will be the core differentiators. With the festive season around the corner, these products make perfect gifts as well – with the range catering to men and women cutting across various price points to fit every budget.”
Morphy Richards is a legacy, a story of engineer meets salesman, technology meets humanity, and function meets form. Driven by the purpose of ''Happiness Engineered,'' Morphy Richards caters to the consumer's need for intuitive, user-friendly products that deliver happiness through product design and functionality. In 2022, they extended their trademark agreement for 15 years to continue producing, marketing and selling the home appliances in India and neighbouring territories.
