NEW DELHI: Actor Nawazuddin Siddiqui is the brand ambassador in north India while Bobby Simha will be publicising the new Vodafone FLEX plan.

Vodafone India Director-Commercial Sandeep Kataria told Indiantelevision.com it would be a high-decibel, 360-degree multi-media creative campaign to propagate the launch and introduce this new concept. This highly vibrant and impactful campaign will be seen across mediums -- TV, print, OOH, radio and digital.

Vodafone introduced Vodafone Flex to ease the problems of consumers who have to separately pay for voice data, STD calls, and Internet. Consumers will now pay a fixed fee for a period of 28 days that covers all.

Kataria said this plan was only for pre-paid subscribers, and would not apply to post-paid consumers. He said it would take away the hassle of consumers of remembering dates when they have to pay and will be able to use their monthly subscription. Furthermore, he said that, if the full amount paid remained unutilised, it would be carried over to the next month.

Consumers would receive a message three days before the period expires to let them know they need to renew their subscriptions. He said that 90 per cent of the consumers were still in the pre-paid segment.

The rates would vary from city to city, and the rates in Delhi range from Rs 119 (325 Flex) to Rs 399 (1750 Flex).