MUMBAI: When luxury meets boldness, the city stops and stares. Nila Spaces has taken over Ahmedabad with a roadblock outdoor campaign that turned heads and conversations alike. Designed by Interbrand and brought to life in collaboration with Times OOH, the campaign strategically blanketed Ahmedabad’s busiest entry and exit routes and key pathways leading to a major concert venue. With a staggering deployment of 120 digital screens, the campaign wasn’t just advertising—it was an invitation to redefine urban living.

Nila Spaces used this visually stunning roadblock campaign to spotlight its flagship development ‘Vida’, a modern marvel that promises to elevate luxury living in Ahmedabad. By weaving together the energy of a global event and the aspirations of Ahmedabad’s evolving urban community, the campaign succeeded in creating more than just brand awareness—it built meaningful connections.

Nila Spaces CEO Deep Vadodaria reflected on the campaign’s vision, “This campaign underscores our dedication to creating bold, impactful experiences that resonate with our audience. By leveraging the scale and reach of 120 digital screens, we wanted to showcase Vida while reflecting our vision of redefining urban living. The roadblock campaign allowed us to connect with our community dynamically, creating touchpoints that align with our ethos of innovation and progressiveness.”

The campaign didn’t just stop at strategic placement—it thrived on its ability to align itself with Ahmedabad’s vibrant cultural moments. In a city buzzing with concert frenzy, the campaign became a symbol of living in the moment while dreaming of a better tomorrow.

Interbrand India & south Asia CEO Ashish Mishra explained the creative thought process behind the campaign, “Context is everything, and topicality drives social connections today. For brands like Nila, it’s about finding authentic ways to connect their ethos with what’s happening around them. By riding the concert frenzy, Nila Spaces made a bold, unmissable move to showcase Vida. The campaign subtly suggests living every moment fully—whether it’s at a celebrated event or in the comfort of a Vida apartment.”

The outdoor campaign stood out for its ability to merge creativity with strategy, presenting Vida as more than just a luxury real estate development—it became an emblem of a lifestyle. From the bustling streets of Ahmedabad to its iconic digital screens, the campaign captured the city’s imagination, reinforcing Nila Spaces’ status as a visionary brand committed to innovation and progressiveness.