New Delhi: As the country gradually unlocks, Nissan India has launched an integrated general awareness and safety campaign with cricketer Kapil Dev that aims to educate & empower India against COVID-19 through Cricket.

The campaign draws parallels between preparing for a match and preparing to fight COVID-19, to amplify the message of safety by urging Indians to come together as the country faces one of its toughest matches yet on health and safety. The seven-video series campaign is available on all digital-led platforms, with a new video going live every third day.

Sharing his thoughts on the collaboration, the cricketer said, ”I am pleased to be a part of an impactful campaign that impels each one of us to do our bit to win over COVID-19 as a nation. As part of Team India, I have won many battles on the field but this battle with COVID-19 has been the toughest. It is a plea from us to the people of India on what we can all do to move to safety to make India win over COVID-19."

Nissan Motor India MD Rakesh Srivastava said, “The auto industry has led from the front in making strong contributions towards combating the challenges of COVID-19. As the challenge continues, Nissan India has chosen cricket as a medium of choice to amplify the message on safety through precautions to win the battle over COVID-19 that we’re fighting as a nation. Towards this, who better than one of the most admirable icons in Indian cricket history that brought home the 1983 World Cup to lead to spread the message.”