MUMBAI: Panasonic India kicked off its new television commercial campaign for the ‘Shinobi Pro’ LED TV Range with brand ambassador Ranbir Kapoor. The new TVC promotes Shinobi Pro LED TV Range with sharp features, stealth and accurate techniques. The campaign has been conceptualized and conceived by IBD and will be supported on television, print, OOH, cinema and digital.

The campaign launched across leading English & Hindi entertainment, lifestyle, movie and news channels as well as Regional language channels. The television commercial features Ranbir Kapoor, who reveals himself as Shinobi (Japanese ninja) in the end of the advertisement. Each frame introduces new Panasonic technologies such as sharp design, bright colours with Hexa Chrome Drive, clear and crisp sound, and IPS Super Bright Panel Plus.

Panasonic India brand and marketing communications - head Sarthak Seth said, “Our new campaign brings alive this essence and positioning by communicating that Shinobi Pro is a product of superior and contemporary Japanese technology. After receiving a phenomenal response for our Shinobi Pro LED series, we aim to generate more sales with our new campaign featuring Ranbir Kapoor during the festive season.”

IBD COO Srikant Rath said, “The story makes a strong attempt to build an affinity between the brand and its imagery of a Shinobi warrior. Shinobi is a warrior in Japanese martial tradition. This TV range is technologically advanced as cutting edge. The TVC attempts to communicate that superior technology is used to craft the TV range, specifically the bright panel and colour display.”

Focusing more on HD platforms, the TV campaign will air on spots of popular reality shows such as Bigg Boss 10, Jhalak Dhikhhla Jaa 8, Dance+, The Kapil Sharma Show and Super Dancer among others. The commercial further reinforces the brand promise of delivering solutions to complement the lifestyles of the internet generation of today, which is fast paced and need technology on their fingertips.