Mumbai: Reliance General Insurance, a general insurance company, has released a special film this Raksha Bandhan #BachaateRaho, that beautifully encapsulates the special bond between siblings.

The film showcases the promise of mutual care and support, shielding each other from life’s challenges. While grand gestures are cherished, the campaign highlights the sweet, everyday moments that truly define the sibling bond, the moments you’ll recall for life.

The film opens with a father and daughter engrossed in watching a cricket match. The younger brother enters the home panicked and approaches his sister for help. The sister then comes to his rescue in a relatable slice of life, everyday scenario, encouraging her father to prepare to make his son a cricket star in the future.

The film narrates the beauty of this unbreakable bond while subtly integrating the fact that relationships are more important than any circumstances. Like in the film, the car hit by the brother is protected by reliance general insurance, and the subtly integrates features, such as instant video claim assistance and door-to-door pick-up and drop services, positioning the company as a reliable partner. Just like how siblings have each other’s back, Reliance General Insurance has our back, too, offering support and convenience at every step.

Conceptualised and executed by SoCheers, the film is promoted across digital and social media platforms.

Reliance General Insurance chief distribution officer Prabhdeep Batra commented, “With #BachaateRaho, we aimed to strengthen the emotional bond with our audience by associating Reliance General Insurance to the dependable and caring nature of sibling relationships. Just as siblings always have each other’s back, we are committed to being there for our customers during life’s health emergencies, reinforcing our promise to protect and support them every step of the way.”

SoCheers Films director Jitendra Hirawat said, "When we talk about Raksha Bandhan, we immediately resonate with our sibling bonds and the playful banter. We crafted a heart-warming ad film that captures a relatable sibling moment, mirroring the familiar bond we share with them. By subtly integrating Reliance General Insurance's services, we draw a parallel between these small acts of care and the brand’s commitment to supporting its customers throughout life challenges."