MUMBAI: On the back of the recently heightened ‘Main Bhi Chowkidar’ initiative, prominent real estate consultancy firm, Sai Estate Consultants Chembur Pvt Ltd has drawn inspiration from this to deliver a message. Its latest campaign seeks to assure the masses of their promise to be their chowkidar (protector) by ensuring housing for all Mumbaikars.  

This is a part of its ongoing “Homes for Every Mumbaikar” campaign, and spreads the message about its mission to provide affordable housing for the many who invest their life savings towards realising their dream of owning a home.

Expressing his views, Sai Estate Consultants co-founder Amit B Wadhwani said, “The affordable segment is moving at an extremely fast pace due to the government’s mission to provide homes to suit the need of each consumer. I am a strong believer of building homes for the affordable housing where the prices suit the demand of the segment.  As we have been working relentlessly towards it for the past nine years, this campaign is just another impetus in supporting the government’s initiative that we strongly believe in.”

With #MeinBhiChowkidar trending across social media, the campaign is live on Facebook, Twitter, and Instagram, in order to reach out to a wide section of audiences. Through social media, the brand will also emphasise on the importance of affordable housing for all by 2022. Additionally, Sai Estate has also employed OOH advertising across the city.

The campaign also aims to reach out to the cities of Surat, Baroda and Pune, in order to spread the message of affordable housing for all, across India.