MUMBAI: Star Maa and L&T Metro Rail Hyderabad Ltd with an attempt to create an effective civic sense-based communication launched a campaign through the World’s biggest television property of Telugu entertainment Bigg Boss.

The civic sense campaign has been executed in all 48 metro stations covering areas including concourse, platform level and retail space. Specially customised Jingles with similar messaging are played in all metro trains. The campaign planned for entire Bigg Boss season will enable all metro commuters to be aware of dos and don’ts at metro rail and metro station premises. This has derived awareness on safety measures, rules of metro, encouraging more usage in a proper manner at their convenience.

Speaking to the media, Host Akkineni Nagarjuna said, “This is a perfect combination of entertainment + important message to society and using the Bigg Boss platform for creating awareness on civic sense. I understood that the campaign is well received by the metro travellers and other set of audience. I am happy that Star Maa and LTMRHL has come forward with such innovative & socially responsible campaign.”