Mumbai: AI just isn't reshaping marketing; it's sculpting a whole new era of content creation. Leading this charge is Hariom Seth, the visionary founder of Tagglabs. With an innovative blend of data-driven marketing and AI-driven products, Seth revolutionises the creative landscape. His pioneering approach not only redefines industry standards but also envisions a future where AI seamlessly integrates with creative processes, unlocking unparalleled potential for personalised storytelling.
Indiantelevision.com in conversation with Tagglabs founder Hariom Seth discussed their USP, on incorporating AI into their solutions, and more…
Edited Excerpts:
On Tagglabs revolutionising experiential marketing since its inception in 2011
Founded in 2011, we are a pioneering tech-based marketing agency revolutionizing the field of experiential marketing. Our track record includes 5000 plus activations across India and beyond. Our expertise spans domains like virtual production, content creation, information technology, VR, XR, IoT, RFID, and AI.
On Tagglabs setting itself apart from other tech-based marketing agencies, and the unique value it offers to its clients
We distinguish ourselves as a trendsetter and a reliable innovation partner. We have executed Virtual Reality events as early as 2012, demonstrating our unwavering commitment to pushing boundaries. Also, we were one of the first marketing agencies to incorporate AI into our solutions. Demonstrated by groundbreaking campaigns like the AI-generated “India India” music video for boAt during the ICC Men’s Cricket World Cup and the personalised “A Billion Films for A Billion Fans” campaign by Royal Stag. Our journey is fueled by creativity, technology, and a passion for enhancing user experiences.
On Tagglabs approaching design thinking to stay ahead of the curve in the ever-evolving technology landscape
We embrace design thinking, a non-linear, iterative process that enables us to understand users, challenge assumptions, redefine problems, and create innovative solutions. By staying attuned to the latest trends and technologies, we ensure constant growth and skill enhancement. Our holistic design thinking process sets trends in technology, digital products, and martech.
On incorporating AI into your solutions
Our team at Tagglabs has a hallmark of pushing boundaries. We focus on creating seamless immersive experiences that captivate everyone involved, from organizers to attendees. Additionally, we incorporate AI into our solutions, as demonstrated by groundbreaking campaigns like the AI-generated “India India” music video for the ICC Men’s Cricket World Cup and the personalized “A Billion Films for A Billion Fans” campaign by Royal Stag. Our journey is fueled by creativity, technology, and a passion for enhancing user experiences.
On some of the key clients and successful activations, Tagglabs has undertaken
Over the past decade, we have successfully delivered 5000-plus activations across India and internationally. We’ve collaborated with notable clients such as Amazon, boAt, Honda, HP, Royal Stag, Nasscom, and Samsung.
On Tagglabs' goals and aspirations for the future, both in terms of business expansion and technological innovation
We aim to continue being a reliable partner in innovation. Our main goal is to become a global leader in technological innovation. We plan on opening offices pan India and abroad. Our commitment to seamless immersive experiences and cutting-edge solutions will likely drive our future endeavors.
