Mumbai: Team Pumpkin has won the social media and performance marketing mandate for Maple.

The mandate was won following a multi-agency pitch. The agency will create a communication strategy to take on a three-pronged objective, which is to create awareness about the brand, and the value it provides to consumers to further increase sales. The account will be serviced by Team Pumpkin's Mumbai office.

Speaking of this partnership, Maple founder & managing director Manil Shetty said, "Shopping is not just related to purchases; it is the value for money and customer satisfaction that we bring through our service. Maple customers buy products and services that not only satisfy their needs but also lift their moods and give them a delightful experience. Aside from Apple products, Maple provides valuable programmes like Eleva, a privilege programme along with super-fast delivery across India, giving us an edge over other premium resellers in Mumbai, Mangalore, and across the country. Team Pumpkin’s marketing insights will help us actualise our organisational goals. We also share similar values with Team Pumpkin, making this partnership even more delightful."

Adding to it, Team Pumpkin chief business officer and co-founder Swati Nathani said, "Maple’s innovative approach and dedication to their service are quite intriguing and a pleasure to work with. It comes with the scope for a lot of learning and creativity. Maple is on the right path. They know what they are doing and aim to change and disrupt the shopping experience of the Indian audience. This is what makes us a perfect fit for each other, as it aligns with our own goals and philosophy. Team Pumpkin vows to go above and beyond to achieve their marketing goals and maintain brand value for customers."