MUMBAI: Crime shows across news channels are no doubt garnering eyeballs, but it is Star News that has emerged the winner as far as these shows are concerned. The latest Tam ratings show that Red Alert, the channel’s weekly crime show, has occupied the number one slot across all news channels. And Sansani, a daily crime news bulletin, has marked a sensational debut capturing a whopping 23 per cent market share.
A look at the week 48 cumulative channel shares of crime shows on the top four news channels show that Star News is far ahead of the others. The combined channel share of the channel’s crime programmes (Red Alert and Sansani) is 4.60. Aaj Tak comes second with a 3.20-combined channel share for its crime shows (Vaardat and Jurm). On the other hand, Zee News and NDTV India occupy the third and fourth place with combined channels shares of 2.04 and 1.53 respectively. Significantly, in terms of overall time spent in the HSM 15+ category for week 48, Star News shares the numero uno spot with Aaj Tak at 32 minutes, while Zee News stands with 27 minutes.
Sansani, which was launched on 22 November has been very well received by viewers in its debut week itself. The bulletin is telecast at 11 pm (Monday - Friday) and has contributed to a whopping growth of 154 per cent in channel share at its time slot. This significant growth in channel share is primarily due to the induction of new audiences by the bulletin, which has also led to a growth in the share of the category, which stands at 56 per cent.
Red Alert has garnered a 49 per cent market share at its time slot making it the number one show not only at its time slot but also across news channels for the entire week. Aaj Tak’s Jurm comes in second with a 27 per cent market share at its time slot.
Star News brand director Keertan Adyanthaya was quoted in an official release as saying, "We believe in reporting news that is relevant to and makes a difference in our viewers’ lives. This philosophy coupled with our investigative prowess has led to the popularity and acceptance of Red Alert and Sansani. The latest ratings are just a reflection of the confidence the viewers have reposed in us when it comes to news."
