MUMBAI: Zee Entertainment UK has been named media brand of the Year 2025 at the prestigious Arqiva British Asian Media Awards, cementing its position as a dominant force in the UK broadcasting landscape.

The award recognises Zee's strategic expansion over the past year, which has seen the broadcaster evolve from a niche provider into a comprehensive media network with growing mainstream appeal.

In 2024, Zee significantly expanded its footprint with several key launches, including Zee One UK, the country's first fully English-dubbed channel showcasing Indian content, and Zee Punjabi, which caters to the 700,000-strong Punjabi diaspora across major platforms including Sky and Virgin Media.

The media group has also strengthened its European presence with localised Zee One channels in Germany and France, delivering Bollywood films and Indian series dubbed in local languages.

"We are incredibly proud to be named Media Brand of the Year," said Territory Head Europe Parul Goel. "This recognition underscores our commitment to delivering high-quality, diverse content that resonates with audiences across the UK and Europe."

Zee's marketing strategy has included high-profile campaigns across London's transport network, digital billboards, and iconic locations such as Piccadilly Circus, significantly raising the brand's visibility beyond its traditional audience base.

The company, part of India's Zee Entertainment Enterprises Limited, now operates over 50 channels worldwide, reaching more than 1.3 billion viewers globally.