MUMBAI: Quora just gave B2B advertisers a serious upgrade. With 400 million monthly unique visitors globally (and 100 million in India alone), the knowledge-sharing platform is now partnering with Bombora to bring laser-sharp B2B audience targeting and account-based marketing (ABM) capabilities to its advertising suite. Translation? Businesses can now target in-market decision-makers with pinpoint accuracy while they browse Quora’s endless stream of insightful questions and answers.
What’s in it for advertisers? Thanks to this partnership, marketers can now tap into 450+ B2B audience segments from Bombora directly within Quora ads. Whether they need to reach tech-savvy executives, industry leaders, or fast-growing startups, Quora’s advertisers now have access to Bombora’s rich dataset, covering attributes like job function, seniority, company size, and industry vertical.
“This partnership represents a major milestone in Quora’s advertising evolution,” said Quora’s CRO Vinay Pandey. “With millions of professionals actively engaging in knowledge exchange on Quora, we’re now equipping marketers with smarter tools to connect with decision-makers at the right moment.”
How it works:
. ABM capabilities: Target specific accounts with unmatched precision.
. Data-driven decision-making: Leverage Bombora’s audience insights to reach B2B professionals at scale.
. Seamless integration: Combine Bombora’s data with Quora’s existing contextual targeting for highly relevant ad placements.
Picture this:
. A CEO between meetings searches, “What are the most profitable startup business models?” Turns out, their company is on a cybersecurity firm’s ABM list. Boom—a targeted ad appears just below the top answer.
. A senior VP of a software giant scrolls through “What hobbies make you smarter?” and spots an ad for enterprise risk management software tailored for her role in the tech industry. Curious, she clicks, exploring how it could solve her company’s challenges.
Strategic targeting just got smarter. “We’re excited to expand Bombora’s reach through Quora,” said Bombora co-founder & strategic partnerships EVP, Mike Burton. “By integrating our B2B audience data with Quora’s engaged user base, we’re unlocking a new level of precision for advertisers, driving better campaign performance and ROI.”
The Bombora-powered B2B targeting is live and available to managed Quora advertisers worldwide. Ready to redefine your B2B marketing game?
