Mumbai: IN10 Media has announced the appointment of Anupriya Shetty as the new head of marketing and communications. She brings a wealth of experience in brand and content marketing, having previously led these functions at MX Player. In her role there, she was instrumental in developing and executing multi-channel marketing strategies for original shows, significantly enhancing the platform's brand presence.

Before her tenure at MX Player, Anupriya honed her skills at The Walt Disney Company, where she was responsible for brand and retail marketing within the consumer products division. She successfully led go-to-market strategies for major franchises such as Disney, Pixar, and Marvel, driving consumer engagement through innovative marketing campaigns across India and Southeast Asia.

At IN10 Media, Anupriya will spearhead the network’s marketing strategy, focusing on enhancing the brand's visibility and user experience. Her extensive expertise in crafting impactful brand strategies and her diverse background will play a crucial role in propelling the network's growth.