MUMBAI: Financial services company BharatPe on Monday announced the appointment of Parth Joshi as the chief marketing officer. Joshi will work closely with BharatPe’s group president, Suhail Sameer.

Prior to joining BharatPe, he was the head of Marketing– Global Expansion Markets, Reckitt based out of Singapore. He has also held various marketing roles in GSK & L’Oréal. Parth is an alumnus of MDI, Gurgaon.

This is the fourth key leadership appointment by BharatPe this year. The company has earlier appointed Gautam Kaushik (PAYBACK’s former MD & CEO) who leads the payments business, Sumeet Singh (Amarchand Mangaldas’ former partner) as general counsel and head of Corporate Strategy and Amit Jain as the chief risk officer.

“Joshi will bring his in-depth understanding of brands, product development and marketing to fuel BharatPe’s continued growth. In the past, Joshi has played a key role in building many brands across geographies in multi-national companies,” it said on Monday.

BharatPe co-founder and CEO Ashneer Grover said, “I am confident that Parth’s experience with FMCG giants will be instrumental as we aspire to build BharatPe as a preferred financial services and credit partner for tens of millions of merchants. Also, his in-depth understanding of consumer aspirations and behaviour would be key as we build products like BNPL (Buy Now, Pay Later) for the end customers and scale PAYBACK in India in the times to come.” 

On his new role Parth said, “BharatPe has seen stupendous growth over the last couple of years. It is phenomenal how India has accepted digital payments and BharatPe has been at the forefront of this transformation. I am looking forward to building BharatPe as the preferred brand for our customers. We also have big plans for the consumer side and I am excited to lead and build this business with the team.”