MUMBAI: Chandan Das has been appointed as associate director - digital & TV revenue generation - south at JioStar Network. He transitions from Disney Star where he was region head - south, responsible for ad sales of Star Jalsha, Jalsha Movies and Star Kiran channels.

In his new role at JioStar, Das will lead digital and TV revenue generation, focusing on monetisation of key properties like BigBoss, Star Parivar Awards, and various digital IPs, along with OTT platform and TV channel inventories across markets.

Das brings over 14 years of experience in business development and project management, having previously managed a Rs 250 crore-plus business portfolio for Star Plus and Disney Kids channels in the southern region. He has also worked with HT Media and Info Edge India in various sales leadership roles.