MUMBAI: Two arrows have left the quiver of dentsu india. The goal is that the duo will enhance the business at the leading Indian agency and drive it into its next phase of growth. Sujata Dwibedy has been named CEO, dentsu x, while Jose Leon has taken on the role of CEO, retail media business. Both executives will report to dentsu, CEO-media for south Asia, Anita Kotwani.

Sujata, who brings 26 years’ experience in strategy, planning, research, buying and innovation, will steer dentsu x towards integrated excellence across media, technology and creative services. her appointment is seen as a key move to forge transformative partnerships and deliver outstanding client outcomes.

Jose, with a strong background in deep tech, commerce and digital consulting – including previous leadership roles at global digital platform companies – will lead the retail media business. his role is expected to enhance dentsu’s retail media offerings by delivering tech-driven, personalised campaigns that combine consultation, implementation and activation at scale.

dentsu, CEO for south Asia, Harsha Razdan said the new appointments reflect dentsu india’s relentless pursuit of excellence and its commitment to staying ahead of industry trends, positioning the network for further innovation and market leadership.