Mumbai: CleverTap, the user engagement and retention cloud, has announced that Jayant Kshirsagar joined its leadership team in the role of senior vice president of marketing. He will lead the company’s marketing initiatives as it expands into new markets across the globe.

Kshirsagar is a momentum player, with a long track record of launching strategic marketing initiatives that have measurable impacts on business outcomes. His keen understanding of the customers he has served and the challenges they face allows him to envision paths for growth, and to articulate solutions to the market.

“Consumers today show a clear preference for mobile-first consumption,” said Kshirsagar. “It is how they research products, shop and manage every aspect of their daily lives. Consequently, every brand must become mobile-first if they want to remain relevant to the consumer. What’s more, brands face unprecedented pressure to increase user retention, engagement and lifetime value. I look forward to helping CleverTap plan and execute holistic strategies that drive customer connection and grow transactions through valuable and contextual marketing and communications.”

Kshirsagar brings over 25 years of leadership experience at multinational companies, including SAP, Intuit, Wipro, AT&T (Idea Cellular) and, most recently, at the high-growth startup MarketsandMarkets, the company behind the world's first market intelligence cloud.

“We are delighted to have Jayant join our leadership team and direct the marketing function towards building a robust growth engine for CleverTap,” said chief growth officer Vikrant Chowdhary. “His vast expertise in building communities at scale and increasing market consideration will be pivotal to our growth plans globally.”