MUMBAI: Akash Jain has been promoted to director of marketing, head of Media at Flipkart from being just head of media – associate director earlier. The ambitious Bengaluru-based executive, who's been turning heads at the e-commerce behemoth for nearly eight years, is now firmly in the driver's seat of the company's entire media strategy.
Jain, who cut his teeth at Odigma, an Infibeam.com company, before joining the Flipkart juggernaut, will now be calling the shots for both digital and ATL media operations for Flipkart's core business and its buzzy new venture, Flipkart Minutes.
The Indian School of Business alumnus completed the prestigious Google Digital Insider Programme in 2022. His meteoric rise through the ranks at Flipkart has been nothing short of spectacular – from senior manager to associate director to director now.
Before making waves at Flipkart, Jain had quite the entrepreneurial streak, founding ContestJunction.com, a one-stop-shop for coupons and giveaways that promised punters "gadgets, giveaways, free trips, meet and greets, vouchers and much more."
His previous role saw him heading the media strategy for some of Flipkart's most profitable ventures, including the wildly successful Big Billion Days sale that pulled in a staggering 91 million customers during early access and day one. Not too shabby for a computer science graduate from Visvesvaraya Technological University.
Industry insiders reckon Jain's expertise in building media playbooks and go-to-market strategies for product launches and sale events has been instrumental in Flipkart's dominance in the cut-throat e-commerce space. His deft handling of partnerships with Meta, Google and third-party relations has clearly paid dividends.
With Jain at the helm of media operations, competitors will need to pull their socks up if they hope to keep pace with Flipkart's aggressive marketing manoeuvres. As the digital landscape continues to evolve at breakneck speed, having a media maven like Jain controlling the purse strings could give Flipkart the edge it needs to stay ahead of the pack.
