Mumbai: Hiveminds Innovative market solutions, the digital specialist of Madison World, has brought on board Manav Khurana to head its growing marketplace division.

Khurana is a seasoned e-commerce professional armed with over 12 years of experience across global brands. Before joining HiveMinds, he used to work with BestBuy Canada. He has previously worked with the early e-commerce platforms in India like ShopClues and with brands like Asian Paints and Lava mobiles.

Commenting on the new appointment, HiveMinds, founder & CEO, Jyothirmayee JT said, “E-commerce platforms, direct-to-consumer platforms, and direct-to-consumer (D2C) brands are changing the consumer landscape. We have built some great AdTech capabilities to help our clients grow on e-commerce and gain market share. And now, we are investing in growth levers for India and International markets. Manav is the right person to lead our expansion across geographies and to develop the team in India and to serve our ever-growing client list.”

Madison World, chairman, Sam Balsara said, “I am sure Manav will add heft to Hiveminds’ considerable expertise and experience in e-commerce. Most clients are increasing their focus on e-commerce and Manav joins our expanding team to steer it to deliver outstanding results to our clients.”

On his new role, Khurana said, “This is the best time to be in the Indian digital ecosystem. I am delighted to be leading such an important vertical for HiveMinds. With the unique tech capabilities it possesses, HiveMinds is already ahead in the marketplace growth, I plan to strengthen the team further to deliver spectacular results for our clients in India, USA, & UAE."