NEW DELHI: Swedish fashion retail major H&M has named Yanira Ramirez as country sales manager for India.

“Previously global sales manager for &Other Stories, Yanira takes over as H&M India’s new country sales manager and will be based out of H&M India’s head office in New Delhi,” said an official statement.

She takes over from Janne Einola, who had been leading the brand as country manager since its foray in the Indian market in 2015. Einola has decided to move on from the company after 23 years.

Ramirez started her journey at the H&M Group about 18 years ago and has held various positions including Country HR for H&M UK & Ireland. She was later part of the global sales and operations HR team in Sweden.

The Swedish fashion retailer set up its first shop in India in 2015 and has been aggressively expanding since then. It now has 50 stores across the country, and a strong online presence through its own website and through e-commerce platform Myntra, with which it partnered in 2019.

H&M group retails through 5,000 stores in 74 markets including franchise markets. Of these, it retails online in 52 markets. Globally, the fashion retail group also owns brands such as COS, & Other Stories, Arket, Weekday, Afound and H&M Home.