MUMBAI: Indian advertising professionals seem to be taking the world by storm. Close on the heels of the Pandey brothers becoming the first Asians ever to receive the Lion of St Mark Award (the highest honour at the Cannes International Festival of Creativity), yet another Industry doyen has broken the proverbial glass ceiling.
R K SWAMY HANSA Group chairman Srinivasan Swamy will take over as the chairman and world president of the illustrious International Advertising Association (IAA), the first Indian ever to do so.

Sundar, as he is called by his friends, will lead a team of 25 executive committee members from a host of countries including India, USA, UK, Austria, Italy, Poland, Ghana, UAE, Australia, Malaysia, Russia, Netherlands, Kuwait, Iran and Nepal.
He will take over from the legendary advertising professional Felix Tataru from Romania today at a glittering function to be held in his honour at Bucharest.

The International Advertising Association is an 80-year old institution and considered the most prestigious advertising body of its kind in the world. The IAA is acknowledged as the world's most influential network of marketing and communication leaders, aimed at representing the common interests of all the disciplines across the full spectrum of marketing communications - from advertisers to media companies to agencies to direct marketing firms, as well as individual practitioners.

Its activities involve professional development of marketing communication practitioners, protecting freedom of commercial speech, advertising self-regulation, protecting consumer interest, training and education.