MUMBAI: Broking and advisory firm IIFL Securities has appointed Manav Verma as its chief marketing officer. The company is on a growth track and the new hire is with the view of adding over one crore customers in three years through rapid digital marketing outreach. 

Previously, Verma was working as the head of marketing and sales development at DHL Smart Trucking, vice president- marketing at Angel Broking and led senior marketing positions at Bharti Airtel, Reliance Jio, Zee Group, BenQ India. He has over 19 years of experience.

His areas of expertise include digital products, product management, new product development, strategic alliance and tie-ups, business intelligence and analytics, brand management, loyalty and retention-marketing among others, the company said. In his new role Verma will be reporting to the CEO.

IIFL Securities CEO Retail Sandeep Bhardwaj said, “Manav works at the nexus of Digital Products, Technology and Marketing to help the company achieve its strategic business objectives. He would help us acquire over one crore customers over a period of three years and sustain our leadership position.”

The firm is adding some key roles to its digital, sales and marketing teams to bolster its digital transformation.