Mumbai: Ishha Bawa has recently been appointed as the lead for strategic initiatives, digital at IndiGo Airlines. Prior to this, she served as the head of marketing at the ad tech company Tyroo. According to her LinkedIn profile, she started her new position earlier this month.

In her current role, Bawa will report directly to IndiGo (InterGlobe Aviation Ltd)  chief digital and information officer Neetan Chopra. Additionally, she will take on the role of chief of staff to aid in the digital transformation initiatives spearheaded by Chopra.

Bawa's career includes previous positions at HCL Technologies and advertising agencies such as FCB Ulka and McCann Erickson.