Mumbai: Sanjay Mishra has joined the Arzooo team as vice president of business development after seven years with Reliance Jio and its new retail arm, Jio Mart.

At Arzooo, Mishra’s charter will be to drive Arzooo’s expansion and reach into tier-3 and tier-4  cities on its mission to power offline retail with technology and financial capability, making them competitive and scalable. He will be leading the sales organisation of Arzooo and providing leadership to its sales and business development teams. He will be spearheading Arzooo’s growth and expansion across the country.

"We are having a phenomenal growth run with over 400 per cent YOY growth and are strengthening our leadership team to catalyse the same," said Arzooo CEO and co-founder Khushnud Khan. "Pleased to have Sanjay on-board with us at Arzooo. His  extensive experience in offline distribution and the disruptive omni channel-led e-commerce space will help us shape our vision to transform offline retail."

Backed by 20+ years of cumulative experience in channel sales and revenue management, Mishra has displayed innate proficiency in sales & distribution, new business development of general trade, own retail & online space in FMCG, telecom & consumer electronics. He has managed sales challenges and visions of industry leading brands like PepsiCo, Vodafone India, Bharti Airtel, and Samsung electronics to name a few. In his last assignment at Reliance, Mishra was leading retail arm Jio Mart’s digital business as vice president, sales operation.

"Arzooo journey has been very fascinating as it is making waves in the retail ecosystem. I am thrilled to be a part of this young and energetic team at Arzooo and excited about taking the enterprise to new heights," said Sanjay Mishra on his new role.