MUMBAI: After having Amitabh Bachchan and Aishwarya Rai-Bachchan as brand ambassadors for the longest time, jewellery brand, Kalyan Jewellers, has roped in Shweta Bachchan Nanda as an influencer. She will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan Jewellers’ global brand ambassador since 2012.
Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one of the largest jewellery manufacturer distributors in India. Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in India for over two decades.
The father-daughter duo will enact the special bond they share on film for the first time. The ad film, scripted by L&K Saatchi & Saatchi and directed by GB Vijay from Sculptors Production, narrates the story of a father and daughter, while also echoing the values of trust and transparency, that the brand stands for.
Nanda, who recently announced her upcoming book, is also known within close circles as a designer. On board Kalyan Jewellers, Nanda will be the face of many customer-centric initiatives of the brand. Renowned for her sartorial elegance, she will also bring her unique style sensibilities by curating signature collections for the brand.
Kalyan Jewellers executive director Ramesh Kalyanaraman says, “We are extremely delighted that Shweta has consented to participate in a Kalyan Jewellers brand TV campaign. We have had a long association with the illustrious Bachchan family, with both Mr and Mrs Bachchan representing the brand globally. We believe that audience will love to see the film wherein, both, Shri Amitabh Bachchan and Shweta play the role of a father and daughter, in an ad film for the first time. As a brand, Kalyan has always celebrated the bonds of family and relationships and the new film epitomises family values. Shweta’s design inputs will also augment Kalyan’s chic and trendy signature collections.’’
The TVC, which is also being shot in Malayalam will have Manju Warrier playing the role of Amitabh Bachchan’s daughter. The advertisement is expected to go on air in July.
Kalyan has been present in the GCC since 2013 and has operations in the UAE, Qatar, Oman and Kuwait. It has set industry benchmarks in quality, transparent pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers.
Today, Kalyan Jewellers has 122 showrooms across India and West Asia. Kalyan Jewellers continues to adhere to the founding principles of its forefathers of pursuing fair and ethical business practices.
