MUMBAI: Madison Media Plus has appointed Anita Bose as chief operating officer. Bose will be responsible for driving the agency’s Delhi office.

Madison Media and OOH group CEO Vikram Sakhuja said, “Today, business cycles have shortened, brand plans are more fluid, and the media environment is in a much greater flux. A person like Anita has the unique skills to lend stability to chaos. I look forward to Madison Media Plus rising to new heights under her leadership.”

“It is an honour to be associated with Madison Media and work with accomplished industry veterans like Vikram Sakhuja and Sam Balsara, together. I am looking forward to empower the Delhi team so that we become an unbeatable winning team - committed & united, driven by client & industry needs - known to provide services that set industry standards,” added Bose.

Prior to joining Madison Media Plus, Bose spent 13 years at WPP and GroupM agencies like Mindshare as business director, Team LG and MEC North as general manager. She has also had stints with agencies like Starcom MediaVest, FCB Ulka and McCann Erickson.