MUMBAI: Maxus, a global marketing communications consultancy firm under the GroupM umbrella, has announced two key appointments for its specialist units. Vidur Patney is roped in as the national director experiential marketing and Pooja Verma will be the head of Maxus ESP.
In his career span of eighteen years, Patney has worked with leading agencies like Dentsu Communications Private Limited, Encompass Events Private Limited, and 212 Traders etc. He was with Globox Media Private Limited before being absorbed by Maxus. He has handled important and significant clients in all his earlier stints and brings to the table a proven ability to manage key account relationships and large-scale projects.
Earlier with leading multi-nationals like Disney, BASF,etc. Pooja Verma has been involved in building engagement as a part of content strategy through communication, branding, marketing and citizenship initiatives, for nearly 15 years. In her last role she was the director of marketing and communication for Make-A-Wish based in Singapore.
Talking about the two new appointments Maxus South Asia MD Kartik Sharma asserted, "The appointments of Vidur Patney and Pooja Verma reflect Maxus’ commitment to attracting the best and brightest talent to our agency. They both are reliable leaders with robust backgrounds in experiential marketing and content marketing respectively. Both of them will fit very well within our strongly established client-driven culture and marketing culture and we are sure they will achieve even higher success with Maxus.”
Elaborating on this development, Vidur Patney said, “The media landscape is possibly at its most dynamic state today. It’s a time of rapid and big changes. With the vision that Maxus has, and the kind of work that they do, my decision making became that much easier. Maxus is going from strength to strength; I’m excited to be a part of this growth oriented organization and being present while we achieve greater heights of success."
“Maxus ESP is in a unique position to tell our client’s stories through differentiated content and associations with leading entertainment, sports and live properties. As MAXUS ESP gears up to the next level, I am privileged to lead this award winning team in its mission. I look forward to utilising all that I have learnt working with multinational brands in enabling the team to build an imaginative and successful body work for our clients”, adds Pooja Verma on her new appointment.
