Mumbai: Duroflex Group has announced the elevation of Mohanraj J as CEO of its omnichannel consumer brand - Duroflex. He takes over from Mathew Chandy who will now be serving as CMD of the group. 

Mohanraj has been with the company for more than six years in various leadership roles and will now spearhead Duroflex’s growth and expansion in the coming years. In this new role, his responsibilities will span the thriving retail, e-commerce and D2C business of Duroflex, said the company in a statement.

Duroflex Group also houses Sleepyhead, its young & independent D2C brand and a growing B2B and export vertical. Each of these has a separate focus and leadership. Mohanraj will be leading as CEO for the Duroflex consumer brand.

“Duroflex Group has experienced tremendous growth in the past two years. Despite the pandemic-related chaos and market volatility, we are still on track to join the 1000cr club," said Mathew Chandy. "Mohan’s influential and decisive contribution has helped Duroflex stay resilient and accomplish that goal. He’s been instrumental in building our leadership team and culture."

Mohanraj has enabled Duroflex to achieve major milestones and led the company through a successful national expansion. He also shaped the company’s D2C foray and exponentially elevated the retail experience through company-owned and company-operated stores, said the company.

“Over the years, we have built a strong and loyal consumer base and to ensure that we continue to deliver on our commitments, I plan to leverage our customer-focused strategy, our sustainable operational excellence and company culture with the goal of taking Duroflex to new levels of success," said Mohanraj J. "We will further expand on improving our customer experience with technology at the core and continue to build a culture that believes in people first.”