MUMBAI: Motorola just hit the speed dial on its India playbook. On 4 March 2025, the company announced Gagandeep Bedi as its new head of marketing for Motorola Mobility India. And let’s just say, this hire isn’t a soft launch—it’s a statement.

Reporting to Motorola Asia Pacific head of marketing Shivam Ranjan, Bedi will lead the brand’s marketing orchestra across the Indian terrain—where the smartphone war isn’t fought with specs alone, but with story, swagger and smart strategy.

“I am thrilled to join Motorola at such an exciting time in its growth journey. Motorola is an iconic brand with a strong legacy of innovation, and I look forward to leveraging my experience to further strengthen its market presence in India,” said Bedi. “With a rapidly evolving consumer landscape, I am eager to drive impactful marketing strategies, enhance brand engagement, and contribute to the brand’s continued success in the country.”

Bedi comes equipped with a 17-year track record across top-tier names—Infinix, Tecno, Beetel, Reliance Jio, Samsung and Bharti Retail—where he’s launched and scaled brands, cracked GTM strategies, and helmed show-stopping product rollouts. From telcos to tech, his marketing toolkit’s seen more action than a flagship launch day.

“As we continue to expand our presence in India, I am excited to welcome Gagandeep Bedi to the team,” said Ranjan. “India is a key growth market for us in Asia Pacific and we are committed to grow aspiration and desire for our brand in the market.”

And it’s not just corporate optimism talking. Over the past two years, Motorola has seen double-digit premium-to-market growth and triple-digit YoY growth over the last three quarters. That’s not just momentum—it’s a market mood swing.

As Motorola revs up its innovation engine and sharpens its brand voice, Bedi’s entry could be the high-impact, high-decibel move the brand needs to dominate India’s hyper-competitive smartphone space.