Mumbai: Outbrain, a recommendation platform for the open web, on Thursday announced the onboarding of Mehul Rao as head of engage in India. 

Rao, who previously served as general manager-corporate at Times Internet, brings 14 years of digital and media expertise to the new role. His prior leadership roles include associate vice president digital at Times Network, associate vice president corp planning and strategic alliances at NDTV Convergence.

“We are excited to have Mehul join the Outbrain team. Outbrain will be poised to expand the list of top premium publisher partners in the region” stated managing director India Shouneel Charles. “We are sure that Mehul will help publishers achieve their key goals using Outbrain’s platform to recommend personalised content and boost revenue.”  

In his new role, he will be responsible for expanding top premium publisher partners in India.

“After working and spending a good amount of time in publishing business in various revenue related roles, it’s an exciting move for me in native advertising and digital ad tech space,” said Mehul Rao. “India is poised to be one of the fastest-growing digital advertising markets and I am privileged to work with Outbrain, an established market leader across the world, increasing its reach in India, looking forward to working in this region to scale the business and be instrumental in the next growth phase of Outbrain in India.”