MUMBAI: Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

Prasad will oversee motorcycle, general merchandise, parts and accessories, service and customer experience performance within the Indian market. He will be responsible for balancing and aligning market-level, retail business growth with enterprise objectives, while delivering consistent service and support to Harley-Davidson dealers.

Prasad says, “India is a very important market for Harley-Davidson and I'm excited about the opportunity to help lead the motor company's growth here.”

Before joining Harley-Davidson, Prasad worked with Renault India as national head of corporate, fleet, and institutional sales. Prior to that, he was with General Motors India, Mahindra & Mahindra and Hyundai Motors. He brings with him more than 17 years' experience in the automotive industry.

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel.