MUMBAI: Razorfish India has appointed Dinesh Swamy as senior creative director, based out of Mumbai.

Speaking on the appointment, Razorfish CEO Charulata Ravi Kumar said, “With his credentials already preceding him, what struck me most about Dinesh was his childlike curiosity and energy that evidently add interesting dimensions to his creative ideas. His passion for photography and dancing tell me that he sees beyond the obvious and uses the insight for a story worth swinging to.”

Razorfish India COO Gaurav Pathak added, “Dinesh is not only an excellent creative talent but also brings with him the strategic bent of mind that makes his work stand out with an innovative relevance that aligns perfectly with our philosophy at Razorfish.”

Swamy said, “Razorfish has always inspired me and been on my list; it’s a great opportunity to breathe pure Digital. Razorfish has the passion to blend idea and technology to create innovative solutions. I want to take it ahead and showcase great case studies along with the team and be part of taking it to its next level of creative excellence that transforms business.”

Swamy’s portfolio spans strategic innovations and integrated solutions across CRM, Social Media and Online Integrated campaigns for multiple clients. He has previously worked with companies like Flip Media Corp, Tribal DDB India and Digital Law & Kenneth. Most recently he was with BBDO Proximity as digital creative leader.